In 1921, Abe Rivetz founded Rivetz of Boston, a company to manufacture and distribute menís bow ties. In a very short time the company grew into a full neckwear manufacturing entity. Eventually, Rivetz of Boston went national with great success in traditional English repp stripes, club ties and Italian foulards. The Rivetz of Boston label became a staple of traditional menís haberdashery stores. Abe Rivetz began with Harvard Square stores in Cambridge, Massachusetts and took the European look coast-to-coast.
Rivetz of Boston was the first manufacturer to approach the Ivy League schools and develop a neckwear insignia program. This program was established before WW II. Rivetz of Boston put insignia programs in place, while also establishing the traditional repp stripe business through their college regimental line. All of the silk goods at that time came from England.
From 1961-1967 a former Brooks Brothers salesman, Ralph Lauren, represented Rivetz of Boston in the metropolitan New York market. During his tenure with Rivetz of Boston, Ralph Lauren designed ties and developed the wide necktie concept. In 1968 Lauren started his iconic brand, Polo.
Forty years later, Rivetz of Boston, the flagship brand of Global Neckwear Marketing, Inc., continues to represent fine traditional and fashion forward neckwear for men. In addition, Rivetz of Boston has expanded its line to include Italian-made silk knit ties, suspenders, womenís scarves, ribbon belts, hair accessories, and fabric wallets, all using custom school and corporate logos.
Rivetz of Boston uses state-of-the-art graphics and textile designers to create new products. Its manufacturing facilities utilize cutting-edge technology and expertise for printing, loom weaving, and finishing processes to produce the best quality silkwear.
In 2007, Rivetz of Boston began producing a unique gift item: a cube-shaped silk covered box with a matching necktie rolled up within the box. This item has become extremely popular with college and university stores, as well as national gift stores and mail order catalogs.
Rivetz of Boston is a brand that stays in the forefront of the traditional neckwear market, by creating new interpretations of proven designs. No other brand equals Rivetz of Boston in detail and quality. Rivetz of Boston continues to be recognized as an American Classic.